Pricing Strategies Workbook
The Pricing Strategies Workbook turns the number you have never really decided into one you can defend out loud. Six guided phases take you from an honest autopsy of your current price to a pricing manifesto written in your own numbers.
It pairs with the Pricing Strategies Card Deck. Where the deck maps the forty strategies, this workbook makes you commit to one of them, with your own margins and your own customers on the line.
It comes in two versions: a Fillable PDF (Digital Version) you can complete on any device with PDF software, and a Printable PDF (Print Version) ready to print at your favorite shop.
What is the Pricing Strategies Workbook?
A 53-page, 6-phase digital workbook that walks you from your current price to a deliberately chosen one. It includes a baseline snapshot, a map of all 40 pricing strategies grouped into six families, a fit matrix and decision matrix, six field worksheets, three checkpoint quizzes with an answer key, a pricing manifesto and a 90-day plan. Delivered as both a fillable and a printable PDF.
How does the Pricing Strategies Workbook help you?
Knowing that value-based pricing exists is not the same as knowing whether your business can survive it. Every exercise here points at one real offer you choose on page five, called your anchor offer. By the final page that single offer has been re-priced from first principles, with your numbers, your customers and your own written evidence.
How to use the Pricing Strategies Workbook?
- Pick your anchor offer: the one product or service where pricing feels least settled.
- Work the six phases in order, roughly one per sitting. Each phase builds on the one before it.
- Run the six worksheets in Phase 5, including a live, reversible pricing experiment with a prediction written before the test and a kill criterion agreed in advance.
- Finish with your manifesto and 90-day plan, then loop back to Phase 1 and compare.
Pairs with The Pricing Strategies Card Deck: the deck supplies the strategies, the workbook supplies the decision.
Pricing Strategies Workbook
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The number you have never actually decided 💸
Somebody asks how much. You say the number. And in the half second before they answer, a small voice runs its usual audit: was that too high, was that too low, do I sound like I believe it?
Then the deal closes or it does not, and either way the number survives another month. Untested. Unexamined. Quietly deciding your margin, your customer mix, and what league the market thinks you play in.
That is not a pricing problem. That is a pricing vacuum, and The Pricing Strategies Workbook is built to fill it. Not with a formula that spits out a magic figure, but with the sequence of honest questions that turn a number you tolerate into a number you chose.
Your fastest lever is the one you touch least ⚡
Marketing compounds over months. A product fix ships next quarter. Hiring pays off next year. A price change takes effect the second you type it, and it lands on the bottom line with no delivery cost attached.
Which makes the discount habit expensive. At a 40% gross margin, cutting price 10% to win a deal requires roughly 33% more volume just to stand still. Almost nobody runs that math before saying yes.
What’s Inside?
An honest autopsy before any advice
Phase 1 makes you write how your price was really set, then lock a baseline with a confidence rating on every number. The gaps become your homework.
All 40 strategies, organized into 6 families
Cost-Anchored, Value & Premium, Psychological, Market Position, Dynamic & Segmented, Revenue Models. Six questions turn a list of cards into a map you can navigate.
A fit test with teeth, then a real experiment
Score every family against your margins, customers, brand and nerve. Then run six field worksheets, ending in a live, reversible pricing test on real buyers.
What you walk away holding 📈
✅ A price you can say out loud without flinching, and explain in one sentence
✅ A floor you will not cross, written down before the next negotiation tempts you
✅ Evidence about your own elasticity instead of a hunch about it
✅ One named strategy from 40, chosen on fit rather than fashion
✅ A 90-day plan, and the ability to rerun the whole test the next time the market moves
Who Is It For?
✅ Founders and small business owners: You set the price once and never went back. This is going back.
✅ Freelancers, consultants and agencies: For anyone still charging for effort instead of outcomes.
✅ Product, revenue and growth teams: Turns the quarterly pricing argument into a documented decision.
✅ Coaches and business educators: A six-phase instrument to run with clients, answer key included.
✅ Pricing Strategies Card Deck owners: The deck maps the landscape. This is where you plant a flag.
Built to be worked, not read 🧭
This is not a reference book you dip into. It is a sequence, and skipping ahead breaks the logic. One phase per sitting, so it rewards a week far more than an afternoon.
Write by hand if you can: typing skims, handwriting decides. And answer honestly rather than impressively, because a flattering answer here costs you real money later.
Pricing is never finished. The goal was never a perfect number. It was to stop guessing and start deciding.
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Who is this product for?
Founders and small business owners who inherited a price and never revisited it, freelancers and consultants still charging for effort instead of outcomes, product and revenue teams who want a shared vocabulary and a documented decision, coaches and advisors running pricing work with clients, and anyone who owns the Pricing Strategies Card Deck and wants to apply it.
What does the workbook include?
Phase 1 The Price You Have (origin story, keyword wall, the three signals, fear inventory, baseline snapshot). Phase 2 The Foundations (price is not cost, strategy is not tactics, the four forces, elasticity, checkpoint quiz). Phase 3 The Landscape (all 40 strategies across six families, the three red cards, map your territory). Phase 4 The Match (fit matrix, decision matrix, the skeptic's seat). Phase 5 The Test (six worksheets: perceived value, elasticity, competitive benchmarking, cost structure, segmentation, live experiment). Phase 6 The Commitment (pricing manifesto, 90-day plan, close the loop, answer key).
What formats are available?
Both formats come with your purchase. The Fillable PDF works on any device with PDF software. The Printable PDF is ready to print, for when you would rather sit with paper and a pen.
What is the return policy?
Due to the digital nature of the workbook, refunds are not available. If you encounter issues accessing your file, reach out and we’ll ensure you get what you paid for.