Pricing Strategies
✅ 60 cards of pricing strategies, core concepts, and hands-on exercises
✅ Learn when each strategy fits and where it starts to hurt
✅ Real company examples, plain formulas, and the drawbacks nobody mentions
What is the Pricing Strategies Card Deck?
A deck of 60 pricing cards organized into 3 sections, from pricing fundamentals to strategy choice to hands-on pricing exercises.
Each card gives you one pricing move, with an example and its downside, not a theory chapter.
Is this a game?
No, the Pricing Strategies deck is not a game! It's as easy to pick up as one, but every card is a real pricing move you can use today, not a rule or a challenge.
How does the card deck help me?
It hands you a specific pricing move for the exact decision you're facing, instead of general advice you have to figure out how to apply yourself. Pull a card, read it in ten seconds, price it.
How can I use it
- Before setting a price, draw 2-3 cards and compare the trade-offs.
- During the week, pull an exercise card and run it with real numbers.
- Use one strategy per product. Don't stack three at once.
Works alone or alongside the Pricing Strategies Workbook.
Pricing Strategies
Excellent
See How Easy It Is 👇
Feel stuck? Grab the deck.
Pull a card. Read it in a few seconds.
Do the small thing. Momentum takes it from there.
Who is it for?
Get a Sneak Peek at the Deck 👀
Click on any card to flip and see the back
Books in Card Form
Our Decks
One card, one idea, one action
Open anywhere, start anywhere
Share a card to discuss
Fits a 5-minute break
Deal cards to a whole group
Comes back to your desk daily
Books
One idea spread across a chapter
Start at page 1, finish at page 200+
Read 5 pages to discuss
Needs a free evening
Everyone bought the book?
Goes back on the shelf
It’s a tool that helps me understand the purpose of customer service!! Super!
Jesús Alejandro S.
I am new to marketing. Thanks to insightdecks, I can grasp to marketing concepts on-the-go, wherever. One thing I enjoy about the decks is, it provides clear action plans for every concept.
Wan Zokhri I.
I like to use them for my own personal development :).
Would definitely buy other decks.
Thanh Luan N.
Thank you for the card. My boss shared his selected card with the other leaders and provided a brief insight. Everyone is now sharing their reflections.
Koge G.
Great deck. Very useful for me, who is AuDHD. The cards are made of great paper, not too thick but not too thin, either. I think I will buy more decks in the future.
Marcos H.
The brainstorm deck arrived along with an ice storm. I was delighted that when the power went out in my area my project was able to kick into high gear.
Jonathan C.
The cards are better than I expected. Very useful in therapy work!
Johanna I.
I love seeing my decks every morning, just to remind myself the state of my emotions, as well as what I am wanting to achieve (emotionally). I would love to buy more decks on marketing, and other professional development.
Wan Zokhri I.
The Number Isn't the Problem 😵💫
You've discounted that product every month this year. You still can't say whether it made money or just shaved the margin. This deck skips the theory and hands you one check you can run in 45 minutes.
Built for the Real Call 💰
Three sections named after the decisions that actually stall the work: costs, strategy choice, testing.
If a strategy needed a pricing consultant and a quarter of data, it didn't make the deck.
What people say about us ❤️
This is my sixth deck from Insight Decks. The pricing one is the most immediately useful of the lot.
Bought it for myself after the Cognitive Bias deck. Now we use it with my co-founder every Friday.
The exercise cards need a spreadsheet and an hour, which I did not expect. Worth it, but plan the time.
Used it to prepare a price increase letter. The drawbacks section on each card saved me twice.
Gave one to a client as a thank you. She ordered two more.
Clear, short, useful.
I have the Marketing and Revenue Models decks too. They work well side by side.
Finally something I can hand a junior instead of explaining pricing from scratch.
Third purchase from this shop. Never disappointed.
Insightdecks
Got a Few Questions?
Who is this product for?
The deck is perfect for:
- Entrepreneurs who need to price a new offer without guessing or copying competitors.
- Freelancers & Service Providers setting rates for their own work for the first time.
- Product & Marketing Managers choosing tiers, discounts, and packaging for a live offer.
- Business Students & Educators who want pricing theory with real examples attached.
What does the card deck include?
The deck includes 60 pricing cards across 3 sections: Understand, Strategies, and Exercises. Each card includes:
- A named pricing strategy explained in plain language
- Why it works, plus the drawback that comes with it
- Clear steps or a formula to apply it right away
- A real-world example from a company you already know
What formats are available?
- Digital version: Instantly accessible and downloadable.
- Digital + Physical version: Includes the digital version and a beautifully designed physical card deck shipped to your address.
What is the return policy?
Due to the digital nature of the product, refunds are not available for the digital version. For the physical version, if your product arrives damaged, please contact us within 14 days for a replacement.