







Revenue Models
✅ 60 revenue model cards, from subscriptions to licensing to data monetization
✅ Learn which model fits your product, your buyers, and your cash flow
✅ Every card names the revenue streams, the key metric, and the risks
What is the Revenue Models Card Deck?
A deck of 60 cards on how businesses earn money, organized into 3 sections, from core concepts to working models to hands-on exercises.
Each card gives you one revenue model with its streams, its metric, and its risks, not a theory lecture.
Is this a game?
No, the Revenue Models deck is not a game! It picks up as fast as one, which is the point. Every card is a real model that businesses run on today, not a rule or a challenge.
How does the card deck help me?
It gives you a named model for the exact decision you are stuck on, instead of general business advice you have to figure out how to apply yourself. Pull a card, scan it in ten seconds, test it.
How can I use it
- At any time, draw 3 cards and compare how each one would earn.
- During a pricing or packaging decision, pull the model closest to your business.
- Use one model at a time. Don't stack three streams at once.

Revenue Models
Excellent
See How Easy It Is 👇
Feel stuck? Grab the deck.
Pull a card. Read it in a few seconds.
Do the small thing. Momentum takes it from there.
Who is it for?
Get a Sneak Peek at the Deck 👀
Click on any card to flip and see the back
Books in Card Form
Our Decks
One card, one idea, one action
Open anywhere, start anywhere
Share a card to discuss
Fits a 5-minute break
Deal cards to a whole group
Comes back to your desk daily
Books
One idea spread across a chapter
Start at page 1, finish at page 200+
Read 5 pages to discuss
Needs a free evening
Everyone bought the book?
Goes back on the shelf

Your Product Isn't the Bottleneck 💸
You have customers and you still can't say which stream pays the bills. Free users keep asking for support. The retainer stopped being worth it two quarters ago. Pull one card and fix one stream.

Made for Messy Revenue 🧮
Three sections built around what stalls the work: what a model is, which to pick, what to test.
If a model needed a finance team and a data warehouse, it didn't make the deck.
What people say about us ❤️
Six decks in and I still reach for them every week.
The digital PDF is a bit awkward on a phone, but the physical cards more than make up for it.
I use them with clients who freeze when I ask open questions. The cards give them something to hold.
Practical, not preachy, and exactly what I was hoping for.
Bought my first deck two years ago and have picked up three more since. The format just works.
Gave one to my brother when he started freelancing. He texted me a photo of the cards on his desk.
I own decks on listening, conflict, and now revenue. They pair better than I expected.
I go through a few cards on Sunday evening before planning my week. Quiet, useful habit.
We keep two decks in the meeting room. Different topics, same clean format, which the team likes.
Insightdecks
Got a Few Questions?
Who is this product for?
The deck is perfect for:
- Startup Teams who need to choose an income model before the first paying customer.
- Agency & Studio Owners turning one-off projects into steady, repeatable income.
- MBA Students & Educators who want revenue models in a format they can teach from.
- Investors & Analysts comparing how two companies in the same market actually earn.
What does the card deck include?
The deck includes 60 revenue model cards across 3 sections: Understand, Strategies, and Exercises. Each card includes:
- A named revenue model and the specific streams it earns from
- Why it works, including the key metric that tracks it
- How to apply it, with advantages and disadvantages spelled out
- Real-world examples of the businesses that already run on it
What formats are available?
- Digital version: Instantly accessible and downloadable.
- Digital + Physical version: Includes the digital version and a beautifully designed physical card deck shipped to your address.
What is the return policy?
Due to the digital nature of the product, refunds are not available for the digital version. For the physical version, if your product arrives damaged, please contact us within 14 days for a replacement.