Excellent

Based on 2,300+ reviews

Good in Session

I use these with clients who say they want meaning but cannot name one thing.

Ana Beatriz Rocha

1 week ago

Not What I Expected

Honestly thought it would be vague and airy. The questions are much sharper than that.

Dirk Vermeulen

Feb 12th

Short and Honest

Quiet, slow, and unexpectedly useful.

Ravi Menon

3 days ago

Lovely Card Stock

Card stock is heavier than I expected. Matte finish, and the box survived my bag.

Nurul Hakim

Mar 3rd

The Energy Card

Labeling my week as giver, neutral, or drainer explained a lot about my job.

Chidi Okonkwo

2 days ago

Great Coaching Tool

My coaching clients pick a card, and suddenly we have something real to work on.

Marta Fernández

Apr 18th

The Enough Card

The card about defining enough hit me harder than a whole book did.

Sofie Lindqvist

Jan 9th

Who is it for?

People rethinking their direction → Reflect on joy, strengths, contribution, and money without forcing a final answer.
Coaches and therapists → Give clients a concrete prompt to work through between sessions, not homework.
Partners, friends, and family → Ask better questions when someone you love is quietly rethinking their whole life.
The Ikigai Deck is an educational and reflective tool. It is not a substitute for professional coaching, counselling, or personalised guidance, and only you can decide what fits your life.

Books in Card Form

Our Decks

Our Decks

One card, one idea, one action

Open anywhere, start anywhere

Share a card to discuss

Fits a 5-minute break

Deal cards to a whole group

Comes back to your desk daily

Books

Books

One idea spread across a chapter

Start at page 1, finish at page 200+

Read 5 pages to discuss

Needs a free evening

Everyone bought the book?

Goes back on the shelf

* Want the full context? Read the book too. We made these for the days you won't.

It’s a tool that helps me understand the purpose of customer service!! Super!

Jesús Alejandro S.

I am new to marketing. Thanks to insightdecks, I can grasp to marketing concepts on-the-go, wherever. One thing I enjoy about the decks is, it provides clear action plans for every concept.

Wan Zokhri I.

I like to use them for my own personal development :).
Would definitely buy other decks.

Thanh Luan N.

Thank you for the card. My boss shared his selected card with the other leaders and provided a brief insight. Everyone is now sharing their reflections.

Koge G.

Great deck. Very useful for me, who is AuDHD. The cards are made of great paper, not too thick but not too thin, either. I think I will buy more decks in the future.

Marcos H.

The brainstorm deck arrived along with an ice storm. I was delighted that when the power went out in my area my project was able to kick into high gear.

Jonathan C.

The cards are better than I expected. Very useful in therapy work!

Johanna I.

I love seeing my decks every morning, just to remind myself the state of my emotions, as well as what I am wanting to achieve (emotionally). I would love to buy more decks on marketing, and other professional development.

Wan Zokhri I.

You Are Not Lost 🧭

The job looks right on paper. You have said so out loud, more than once. This deck skips the part where you defend it and hands you one question you have been avoiding.

Grab Your Deck Now

Built for the In-Between 🌱

Five groups named after what actually keeps you stuck: what drains you, what pays, what matters.

If a card needed a career break to act on, it did not make the deck.

Grab Your Deck Now

What people say about us ❤️

Fourth deck from them and the quality has not slipped once.

Ramon C.

Verified customer

I use two of their decks with my clients. Easier to hand someone a card than explain a concept twice.

Ines G.

Verified customer

Shipping to Malaysia took longer than I hoped, but the deck was worth waiting for.

Wei Chun L.

Verified customer

Good for people who overthink.

Bartosz W.

Verified customer

I own six of these now and my shelf is starting to look like a collection.

Ngozi E.

Verified customer

Gave one to my brother when he quit his job. He texted me about it a week later.

Fabien D.

Verified customer

Our team does one card at the start of every month. Simple ritual, and people actually talk.

Ayşe K.

Verified customer

The whole catalogue is consistent. I know what I am getting before I open the box.

Diego S.

Verified customer

Better than the business books I never finish.

Rosa V.

Verified customer

Insightdecks

Got a Few Questions?

Who is this product for?

The deck is perfect for:

  • Career Changers who are weighing a move but cannot yet name what they want.
  • Founders & Freelancers deciding what to build next and what to stop doing.
  • Students & Recent Graduates choosing a direction without much evidence to go on.
  • Journaling & Reflection Fans who want prompts with structure behind them.
What does the card deck include?

The deck includes 54 reflection cards across 5 groups: What You Love, What You're Good At, What The World Needs, What You Can Be Paid For, and Integration & Direction. Each card includes:

  • A clear reflection prompt for one specific part of your life
  • What to look for, so the signal is easier to spot
  • Four direct questions to ask yourself, written in plain language
  • One small thing to try this week, in real life
What formats are available?
  • Digital version: Instantly accessible and downloadable.
  • Digital + Physical version: Includes the digital version and a beautifully designed physical card deck shipped to your address.
What is the return policy?

Due to the digital nature of the product, refunds are not available for the digital version. For the physical version, if your product arrives damaged, please contact us within 14 days for a replacement.