Mental Models
✅ 60 cards covering the mental models behind better decisions
✅ Learn which model to reach for and when to trust it
✅ Real-world examples, why it works, and steps you can apply today
What is the Mental Models Card Deck?
60 cards on how sharp decision makers actually think, split into 3 sections, from the underlying ideas to field-tested moves to guided practice.
One card carries a model, the reason it works, and a question that stings a little, not homework.
Is this a game?
No, the Mental Models deck is not a game! It picks up as easily as one, but every card is a real thinking tool you can use on a live decision, not a rule or a challenge.
How does the card deck help me?
It gives you a specific way to think through the exact decision in front of you, instead of general advice you have to figure out how to apply yourself. Pull a card, read it in ten seconds, decide.
How can I use it
1. Before a decision, pull 1-2 cards and see which one names your situation.
2. During a review, hand a card to whoever disagrees with you.
3. Use one model per problem. Don't run three at once and call it rigor.
Works alone or alongside the Mental Models Workbook.
Mental Models
Excellent
See How Easy It Is 👇
Feel stuck? Grab the deck.
Pull a card. Read it in a few seconds.
Do the small thing. Momentum takes it from there.
Who is it for?
Get a Sneak Peek at the Deck 👀
Click on any card to flip and see the back
Books in Card Form
Our Decks
One card, one idea, one action
Open anywhere, start anywhere
Share a card to discuss
Fits a 5-minute break
Deal cards to a whole group
Comes back to your desk daily
Books
One idea spread across a chapter
Start at page 1, finish at page 200+
Read 5 pages to discuss
Needs a free evening
Everyone bought the book?
Goes back on the shelf
It’s a tool that helps me understand the purpose of customer service!! Super!
Jesús Alejandro S.
I am new to marketing. Thanks to insightdecks, I can grasp to marketing concepts on-the-go, wherever. One thing I enjoy about the decks is, it provides clear action plans for every concept.
Wan Zokhri I.
I like to use them for my own personal development :).
Would definitely buy other decks.
Thanh Luan N.
Thank you for the card. My boss shared his selected card with the other leaders and provided a brief insight. Everyone is now sharing their reflections.
Koge G.
Great deck. Very useful for me, who is AuDHD. The cards are made of great paper, not too thick but not too thin, either. I think I will buy more decks in the future.
Marcos H.
The brainstorm deck arrived along with an ice storm. I was delighted that when the power went out in my area my project was able to kick into high gear.
Jonathan C.
The cards are better than I expected. Very useful in therapy work!
Johanna I.
I love seeing my decks every morning, just to remind myself the state of my emotions, as well as what I am wanting to achieve (emotionally). I would love to buy more decks on marketing, and other professional development.
Wan Zokhri I.
Information Was Never the Issue 🧠
Eighteen months and a lot of budget are already in the project. Everyone can see it is not working. Nobody will say it. The deck hands you one question that makes the answer impossible to dodge.
Made for the Hard Call 🎯
Three sections named after where the work stalls: not understanding it, not applying it, not practicing it.
If a model needed a consultant in the room to work, it did not make the deck.
What people say about us ❤️
Started with Cognitive Bias, then Pricing Strategies, now this one. Same structure every time, so I never waste the first ten minutes figuring out how a deck works.
I read one card on the train each morning. Six months of that beat two years of buying business books I never finished.
My director started ending our quarterly planning with a card draw. Nobody took it seriously the first time. Now people argue about which card applies, which is the most useful arguing we have ever done.
The tuck boxes have held up through a lot of travel and the cards still look new. Whoever chose the stock knew what they were doing.
Four decks on my shelf and I gave two more away. Nothing else in this space is this consistent.
Bought these for a team of eight. Cheaper than one training day and people actually kept them.
What sold me was the absence of filler. No introduction chapter, no author backstory, just the thing itself.
I recommend Insight Decks to every new consultant I mentor. It is the fastest way to build a shared vocabulary with a client.
I own most of the catalogue at this point. The mental models one is the best of them.
Insightdecks
Got a Few Questions?
Who is this product for?
The deck is perfect for:
- Entrepreneurs making high-stakes calls without a board or a strategy team.
- Product and Program Managers who own the second-order effects nobody forecast.
- Investors and Analysts pricing risk with incomplete and quickly aging information.
- Students of Strategy who want models they can use, not just cite.
What does the card deck include?
The deck includes 60 cards across 3 sections: Understand, Strategies, and Exercises. Each card includes:
- The model named plainly, in one sentence you can repeat
- Three reasons it matters, so you know when to reach for it
- Three steps to apply it, plus a question that tests you
- A real business example, from Tesla batteries to factory bottlenecks
What formats are available?
- Digital version: Instantly accessible and downloadable.
- Digital + Physical version: Includes the digital version and a beautifully designed physical card deck shipped to your address.
What is the return policy?
Due to the digital nature of the product, refunds are not available for the digital version. For the physical version, if your product arrives damaged, please contact us within 14 days for a replacement.